![]() Instead of diluting the appeal, mass-marketing Tarzan only made the character even more popular. But Burroughs ignored them and licensed his character for simultaneous use in comic strips, movies, and merchandise. They warned him that he would over-market his character and the public would tire of Tarzan. ![]() They helped make Burroughs a wealthy man, but they were never as successful as the Tarzan series.īurroughs began to exploit the public’s enthusiasm for his jungle hero despite the advice of experts. Between these books, he also wrote over 45 other novels, most of them set in outer space or the Wild West. Before his death in 1950, he published 22 more titles in the Tarzan series. Yet his ignorance of the country didn’t reduce the story’s appeal when it was published in 1912.īurroughs soon followed up on his jungle hero with The Return of Tarzan. Rather than writing about what he knew, Burroughs set his adventure-fantasy in Africa, a continent he only knew from a single book he’d read. When it was accepted, he turned out two more in the same vein. In 1911, he submitted an adventure story about life on Mars to All-Story, a pulp magazine. ![]() He only started writing magazine fiction because he was desperate to earn a little money. For years, he drifted between jobs, selling cattle, managing an office, running a store, and mining for gold among other unsuccessful endeavors. He enlisted in the army but was soon discharged for medical problems. Burroughs grew up with dreams of a military career, but when he applied to West Point, he failed the entrance exam. ![]()
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