In all cases, he has turned his primary subjects-shame, dissolution, seduction-over and over, fusing glitter and chaos. Within a few years he was seeking full-on global pop success, and it led him to a string of number one hits, stadium tours, and a Super Bowl performance. As the lore goes, he dropped out of his Toronto high school, dragged his mattress out of his mother’s apartment, and held a job folding T-shirts at American Apparel while a post on the blog for Drake’s label stoked his initial hype. His tendency toward grandeur, evident early on, belied his station. In 2010, when he began anonymously releasing music as The Weeknd on YouTube, Tesfaye developed a cult of personality around his self-obfuscation, partly out of necessity. It’s an appealing framing device for Tesfaye, and one he’s turned to himself as he’s become one of a handful of monoculture-style pop stars left. Photograph by Mark Seliger Styled by Matthew Henson. Clothing, shoes, and socks by Prada watch by Rolex.
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